Visiting a Trade Show: Everyday Dialogues

Un dialogo interattivo che mette in evidenza il vocabolario commerciale nel contesto di eventi e fiere.

Bandera UK
Daniel Francis

Speaker (UK accent)

USAx2
Molly Malcolm

Speaker (American accent)

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Oliver: Hi, welcome to our stand. Can I show you around?

Bea: Yes, that would be great.

Oliver: Is there anything in particular you’re interested in here today?

Bea: Well, I’m just scouting around for ideas.

Oliver: What business are you in?

Bea: We’re a telecoms company, with offices all around Europe.

Oliver: Oh yes, I see your badge now. You’re one of the leading players in the field!

Bea: Thank you. I like to think we deliver a good service.

Oliver: ’m sure you do. So, are you looking for a cloud solution?

Bea: Nothing specific. I’m just visiting the show to see what’s new

Oliver:  OK, I’ll show you our latest solutions and you can let me know if you’d like a demonstration of any that catch your interest.How does that sound?

Bea: Perfect! Lead the way.

NOW LET’S REVIEW THE VOCABULARY!

A stand is a section of an exhibition where a company shows its products or services. It is sometimes called a booth.

To scout around means to look in different places to find something.

At an exhibition, a badge is the temporary identification document you usually wear around your neck, showing your name, title and company and the type of attendant you are – visitor, exhibitor or press.

Leading player refers to an important and successful company in a particular market.

Field is a generic term for an area of activity, like a technology, sector, market or industry.

If you want to state an opinion which is subjective (or even hopeful), you can start by saying, “I like to think (that)…”

A cloud solution (or cloud-based solution) is a software or service that is provided and accessed through the internet, rather than stored locally on a computer.

An exhibition can also be called a show or fair. If it is a professional exhibition, it can also be called a trade show or ‘trade fair’.

To catch your interest means to make you curious or interested.

Lead the way is a common phrase used to offer someone to go first and show you where to go.

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Questo articolo appartiene al numero May 2025 della rivista Speak Up.

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