In 1835, the editor of The Sun newspaper in New York, Richard Adams Locke, decided to play a trick on his readers. An intelligent man with many scientific interests, Locke was angry with the astronomers of the day who frequently published pseudo-scientific articles about the inhabitants of other planets. At the time, most astronomers were religious and argued that God would never have created other heavenly bodies without populating them. Locke published a series of articles claiming that the Moon was covered in mountains, lakes and rivers and inhabited by a variety of marvellous creatures. Locke cited the work of prominent British astronomer and inventor Sir John Herschel as his source and stated that Herschel had glimpsed the lunar landscape through his remarkable new telescope.

people on the moon

Unfortunately, the prank backfired. Halley’s Comet was predicted to pass close to the Earth in 1835 and was in fact spotted by US astronomers on the very day Locke published his first article. Amidst all the excitement and fascination with the night sky, the articles seemed to confirm what other astronomers had been saying for years and Locke’s hoax was taken as truth. Eager to cash in, the The Sun’s publisher, Benjamin Day, was only too happy when the lunar series became a sensation. He hired a local artist to illustrate the articles and the story spread like wildfire. By the time the hoax was over, the The Sun was the most widely-read newspaper in the world and the story had been republished many times.

TIN FOIL HATS

This trend continued into the 20th century. In 1926, the writer and biologist Julian Huxley, brother of the novelist Aldous Huxley, published a short science fiction story called The Tissue-Culture King. In it, he introduced the idea of wearing a hat made of tin foil to prevent mind-reading. Huxley was a scientist and his fiction was so full of convincing scientific jargon that many readers thought there might be some truth behind it.

MICROWAVE VOICES

During World War Two, some people working near radar transponders reported hearing clicks, or even speech, inside their heads. The phenomenon, known as the Microwave Auditory Effect, may have been caused by modulated radio frequencies. Over the years, other people suffering from auditory hallucinations or other types of mental illness made the connection and began to claim that government agents, corporations or even paranormal beings were transmitting sounds and thoughts into their heads using microwave signals. They referred to the technology as Voice to Skull or V2K and the recommended protection was a tin foil hat!

CONFIRMATION BIAS

If these stories sound familiar, it is probably because this is just how what we call ‘fake news’ is generated today. Someone publishes a story loosely based on scientific facts and directly confirming what people already think they know. Facilitated by new technology and unscrupulous media platforms, the story is re-published, re-posted or re-tweeted and goes viral, gathering detail as it spreads. So, put together a good story, a new technology and a few credulous people, and you end up with a conspiracy theory.

Counteracting Misinformation: Conspiracy Theories

WATCH THIS VIDEO

Flat Earthers

Il movimento terrapiattista fa sempre più proseliti. In tutto il mondo stanno aumentando le persone che credono che la terra sia piatta e che per secoli oscure cospirazioni siano riuscite a farci credere il contrario. Abbiamo intervistato alcuni sostenitori del terrapiattismo in California.